The mobile phone industry’s gearing up for an anticipated Christmas deluge and is due to wrap up its drawn-up strategies fairly soon.
December tends to be the month when the industry experiences a significant peak in sales. Last 4th quarter, it sold an extra 750,000 contract, prepay and Sim-free products (715,000 of which were prepay).
This December is expected to be no different. The wave of new products set to make their market debut towards the end of the year is likely to ensure those sales stay on the up and up. Amongst them: O2’s 3G prepay iPhone (plus their 2nd version Skypephone), Carphone Warehouse’s ‘Webbook’ and Virgin Mobile’s dongle – products all looking to get a piece of the Christmas pie.
This Xmas also sees a race to the finish in the megapixel camera-phone department between Sony and Samsung. LG and Motorola are also alleged to be rolling out one of their own.
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It is not just the mobile phones that will be big for the mobile providers this Christmas but also Mobile broadband.
In just 5 months mobile broadband dongle sales have nearly doubled from February to June 2008 with June seeing 133,000 being sold.
With laptop offers being available for new mobile broadband subscribers I think this Christmas is going to see mobile providers selling lots of mobile broadband deals too!