Mobile Broadband’s Got a Brand New Logo…
The GSM Association, along with industry heads such as T-Mobile, Orange and Dell, have come up with a new service mark for laptops, phones and other mobile devices equipped with HSPA technology.
The logo’s been created to inform consumers that the device they’re looking at is ‘good to go’ for mobile broadband. No need for a dongle. Everything’s pre-enabled with a built-in 3G wireless broadband chip.
Looking at the logo, there’s some speculation flying around over exactly what the logo is meant to be. It does look like a couple of seagulls flying off into the distance. But then it might be clouds happily floating away in the midday sun. Or maybe it has a double meaning – clouds AND seagulls. After all, both represent air, movement, flight, mobility, don’t they?
In any case, as long as the product does what it says on the tin, what does it matter?
Expect to see the mobile-broadband logo in stores by Christmas. (well, in 91 countries anyway).
The buck doesn’t stop there though – oh, no. The plan is to embed 3G wireless broadband into devices such as fridges, MP3 players and cameras, so those will be bearing the ‘mobile broadband’ logo some time in the future.