Mobile Broadband Technology Given Huge Seal Of Approval By Industry Giants
The GSM Association has spearheaded an initiative to integrate mobile broadband technology into non-cellular equipment such as cameras, laptops, notebooks, MP3 players, cars and even fridges (yes, fridges – they’re experimental like that! I can’t wait for wheelie bins!)
The initiative comes with the full backing of 16 giants from the IT and telecoms arena – including T-Mobile, Asus, Vodafone, Microsoft, Telefonica Europe, 3 Group and Dell.
The first phase of the initiative is more of an anticipatory move – that is to better equip laptops so that they’re able to run seamlessly with future (more advanced) generations of wireless technology. This will be achieved by embedding wireless chips into laptops. At its most remarkable, the combination of all these technologies will (apparently) enable browsing capabilities of up to 7Mbps.
If some people have trouble finding their ultra-slim mobile phones, it must be an absolute nightmare looking for a misplaced dongle. One clear advantage with these new laptops and their in-built modems is that such a problem would be nipped in the bud.
The alliance is also hoping to give Wi-Fi hotspots a run for their money in terms of pricing and convenience.
All laptops with the new 3G HSDPA wireless broadband chips will be marked with a logo to indicate that they’re compatible with 3rd and 4th generation wireless technologies.
It’s anticipated that the new spruced up laptops should be whizzing their merry way round stores (in 91 countries) by Christmas.
The alliance isn’t mucking around either. Putting their money where their mouths are, they’re planning to pump $1bn into promoting the logo and educating consumers about the laptop’s new in-built technology.
It’s also hoping that the new logo will play a significant role in gathering all the different terms and acronyms often used by the industry (e.g., HSPA, 3G, WCDMA) and simplifying it somewhat to make it less confusing for customers.
Read story from the BBC
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